Welcome to Social Media, Volume 1
- Introduction
Defining Social Media and its relevance
- The Breakdown
Analyzing and Evaluating Social Media Technology
- Discussions
Featured Recommendations, Observations, and Inspiration
- Personal Best Practices
Utilizing Social Media for Personal Growth
- Professional Best Practices
Social Media in the Workplace
- Technology and Applications
The Power and Possibilities of Social Media
- Alphabetical Index
- Download Welcome to Social Media, Volume 1 (.pdf)
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Professional Best Practices
Setting Goals to Plan Your Social Media Strategy
If you don't control your online presence, someone else will. When embarking on any new project or adventure, it helps to set some goals. What do you want to get out of the project? When it comes to social media I think we all share a primary goal, that of controlling our online presence. read more…
Introduction to Measuring Social Media for PR/Marketing
One of the hardest things for people to grasp about social media is why it is worth their time. In public relations, often when suggesting social media to a colleague or a client, the answer I hear is “How do I know it works?” or “What’s my return on investment (ROI)?” It’s important to understand that measuring social media is different than measuring a traditional PR campaign. Times have changed. We can no longer use circulation or impressions as the sole judgment of a campaign. read more…
Social Media and Social Change: A Guide for Nonprofit Organizations
As a nonprofit communications and development professional, social networking sites and social media marketing strategies are valuable tools to me. They are not to be feared—they should actually be embraced. read more…
Promoting Events Via Social Media
As the number of people using social networks increases, so does the number of grassroots campaigns that leverage social media for event promotion. Since many tools and applications from Facebook, Twitter and LinkedIn are free, cost savings—compared to traditional event promotion methods—is a primary benefit. However, building relationships via social networks requires a considerable time commitment. But, the payoff—credibility via friend referrals—can be priceless. read more…
